Product Video

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Feature Close-up

A macro move onto one detail: the stitching, the cap, the texture.

45 free credits on sign-up, enough for a short draft clip.

  1. 1Upload a sharp photo that shows the detail
  2. 2Name the detail and pick a move
  3. 3Set length and shape, then render

Went in

Feature Close-up, the product photo that went in

Came out

Clip

Rendered by this video type from the photos shown on the left.

Detail sells craft. A listing that shows the weave of the fabric, the knurling on a cap or the engraving on a clasp converts better than one that only shows the whole. This tool takes the name of a detail — the stitching on the strap, the pour spout, the brushed finish — and renders a macro move onto it.

Four moves are available: a push-in until the detail fills the frame, a pan across it, a rack focus from the whole product to the detail, and a tilt that travels along the product. The opening frame is painted fairly tight so the detail is already visible; the product's materials and markings are held as photographed.

Use 16:9 for product-page galleries or 9:16 for feeds. Five seconds is plenty for one move. A 720p clip is 116 credits; 1080p, for a zoomable gallery, is 166.

Credits

Per second of video, plus the opening frame (11 cr)
OptionCreditsGood for
Draft 360p7 cr/s + 11Cheap preview of the motion before a full render
Standard 720p21 cr/s + 11Listing players, feeds and ads
Pro 1080p31 cr/s + 11Upscaled render for hero slots and full-width players
4K62 cr/s + 11Upscaled render for large screens and in-store displays

Settings

  • Product photo
  • Detail to feature
  • MovePush inPanRack focusTilt
  • Output · MP4 video with sound, 16:9 or 9:16 (default 16:9), 3–15 seconds

In the Studio

  • Send any still into any video type without uploading again
  • Length, shape, resolution and cost shown before you render
  • Opening frame and clip both kept in your library
  • Draft 360p previews; 720p, 1080p and 4K renders

About this video type

Render this one now.

Open Feature Close-up