Which video type should a cosmetics seller start with?

Beauty Product Video first, then Feature Close-up and Hero Reveal. The pages below open the Studio with the settings for lipsticks, palettes and compacts already chosen.

Will the lipstick look like the real item?

Every opening frame is painted with instructions to keep the shade, case finish and product color as photographed, and the clip animates that frame. Compare the frame and the clip with the lipstick in hand before publishing; AI renders can still change small details.

What does a cosmetics clip cost?

A five-second 720p clip is 116 credits with its opening frame; the same at draft 360p is 46. A new account's 45 free credits cover a short draft lipstick clip.

Product videos for cosmetics

Color is the sale in cosmetics. Every clip holds the shade as photographed while silk, marble or a texture swipe moves around the case.

Lipsticks, palettes and compacts filmed as social Ad Clip, feature Close-up or hero Reveal clips all start from the same photo, and the shade, case finish and product color stay as shot in every frame. The motion that sells cosmetics is a swatch of the shade swiped beside the case; the opening frame sets the stage and the clip adds it.

Open pre-set in the Studio Beauty Product Video

Clip

Rendered in the Studio from one product photo.

What this is for

Shades that shift under warm bathroom light
Glossy cases reflecting the phone
Twelve shades of one product needing twelve matching clips
Campaign-style motion for Reels without a crew

Suggested order

1
Render the lipstick hero clip
The first video type to try for lipsticks, palettes and compacts: it keeps the shade, case finish and product color as photographed while it adds the motion beauty buyers respond to.
Beauty Product Video
2
Add a Feature Close-up clip
Feature Close-up is the second slot for cosmetics: a macro move onto one named detail, four to six seconds long.
Feature Close-up
3
Cut a Hero Reveal version for TikTok Shop
A cinematic reveal with a traveling light in 16:9 or 9:16, the shape TikTok Shop and Shopify players use for cosmetics.
Hero Reveal