Which shape should a cosmetics hero Reveal be?

16:9 or 9:16 is the usual choice; the shape chips in the Studio switch it before rendering. TikTok Shop and Shopify players each have a preferred shape, listed on the platform pages.

How many credits does a lipstick tube as a hero Reveal cost?

A five-second 720p clip is 116 credits, opening frame included; draft 360p is 46 and 1080p is 166. A new account's 45 free credits cover one short draft hero Reveal of lipsticks, palettes and compacts.

Cosmetics

Cosmetics hero Reveal video

Q: Will my lipstick stay identical through the hero Reveal?

The opening frame is painted with instructions to keep the shade, case finish and product color as uploaded, and the Hero Reveal motion — shadows open and a band of light sweeps across the product as the camera eases in — moves the camera and the light rather than the product. Compare the clip with the lipstick before you publish.

A hero Reveal of lipsticks, palettes and compacts is a cinematic reveal with a traveling light, and most cosmetics sellers never get to shoot one. Upload one photo of a lipstick tube and the Hero Reveal type renders it: shadows open and a band of light sweeps across the product as the camera eases in, with the shade, case finish and product color as photographed.

Use the hero Reveal clip in the video slot behind your main images: it shows beauty buyers a cinematic reveal with a traveling light without breaking TikTok Shop's media rules. Glossy, metallic and premium packaging suit this type best, and lipsticks, palettes and compacts are squarely in that group.

Open pre-set in the Studio Hero Reveal

Clip

Rendered in the Studio from one product photo.

What this is for

Lipsticks, palettes and compacts filmed as a cinematic reveal with a traveling light without shipping a sample to a studio
Motion — shadows open and a band of light sweeps across the product as the camera eases in — that keeps the shade, case finish and product color readable
A hero Reveal clip in 16:9 or 9:16, the shapes beauty buyers see on TikTok Shop
The same lipstick rendered as a hero Reveal and nine other types for split tests

Suggested order

1
Render lipsticks, palettes and compacts as a cinematic reveal with a traveling light
The Hero Reveal type sets the motion — shadows open and a band of light sweeps across the product as the camera eases in — while keeping the shade, case finish and product color untouched.
Hero Reveal
2
Set the shape for TikTok Shop
16:9 or 9:16 covers the TikTok Shop player; switch it with the shape chips before rendering.
Hero Reveal
3
Render a still of the lipstick first
Four credits to approve the setting before the hero Reveal clip is billed; the still becomes the opening frame.
Lifestyle Still