Scenes & effects
Splash & Particles
Water, ice, petals, smoke, powder, sparks, leaves or citrus around the product.
45 free credits on sign-up, enough for a short draft clip.
- 1Upload the product photo
- 2Pick the effect and the surface
- 3Set length and shape, then render
Went in

Came out
Rendered by this video type from the photos shown on the left.
The high-end beverage and beauty commercial is built from one shot: the product dead center, something dramatic happening around it in slow motion. This tool renders that shot from a product photo. Pick the effect and the surface; the opening frame places the product with clear space around it and dramatic light, and the clip fires the effect.
Eight effects cover the classics — a crown splash of water for drinks and skincare, ice for cans and spirits, petals and leaves for botanicals, smoke and sparks for fragrance and dark luxury, a powder burst for color, citrus for juice and soap. The camera is locked or pushes in very slowly so the product stays sharp.
Vertical is the default for feeds; 16:9 works for product-page players. A five-second 720p clip is 116 credits, and 1080p for a campaign hero is 166.
Credits
| Option | Credits | Good for |
|---|---|---|
| Draft 360p | 7 cr/s + 11 | Cheap preview of the motion before a full render |
| Standard 720p | 21 cr/s + 11 | Listing players, feeds and ads |
| Pro 1080p | 31 cr/s + 11 | Upscaled render for hero slots and full-width players |
| 4K | 62 cr/s + 11 | Upscaled render for large screens and in-store displays |
Settings
- Product photo
- EffectWaterIcePetalsSmokePowderSparksLeavesCitrus
- SurfaceDark reflectiveWhite studioMatching color
- Output · MP4 video with sound, 16:9 or 9:16 (default 9:16), 3–15 seconds
In the Studio
- Send any still into any video type without uploading again
- Length, shape, resolution and cost shown before you render
- Opening frame and clip both kept in your library
- Draft 360p previews; 720p, 1080p and 4K renders
About this video type
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