Product Video

Scenes & effects

Splash & Particles

Water, ice, petals, smoke, powder, sparks, leaves or citrus around the product.

45 free credits on sign-up, enough for a short draft clip.

  1. 1Upload the product photo
  2. 2Pick the effect and the surface
  3. 3Set length and shape, then render

Went in

Splash & Particles, the product photo that went in

Came out

Clip

Rendered by this video type from the photos shown on the left.

The high-end beverage and beauty commercial is built from one shot: the product dead center, something dramatic happening around it in slow motion. This tool renders that shot from a product photo. Pick the effect and the surface; the opening frame places the product with clear space around it and dramatic light, and the clip fires the effect.

Eight effects cover the classics — a crown splash of water for drinks and skincare, ice for cans and spirits, petals and leaves for botanicals, smoke and sparks for fragrance and dark luxury, a powder burst for color, citrus for juice and soap. The camera is locked or pushes in very slowly so the product stays sharp.

Vertical is the default for feeds; 16:9 works for product-page players. A five-second 720p clip is 116 credits, and 1080p for a campaign hero is 166.

Credits

Per second of video, plus the opening frame (11 cr)
OptionCreditsGood for
Draft 360p7 cr/s + 11Cheap preview of the motion before a full render
Standard 720p21 cr/s + 11Listing players, feeds and ads
Pro 1080p31 cr/s + 11Upscaled render for hero slots and full-width players
4K62 cr/s + 11Upscaled render for large screens and in-store displays

Settings

  • Product photo
  • EffectWaterIcePetalsSmokePowderSparksLeavesCitrus
  • SurfaceDark reflectiveWhite studioMatching color
  • Output · MP4 video with sound, 16:9 or 9:16 (default 9:16), 3–15 seconds

In the Studio

  • Send any still into any video type without uploading again
  • Length, shape, resolution and cost shown before you render
  • Opening frame and clip both kept in your library
  • Draft 360p previews; 720p, 1080p and 4K renders

About this video type

Render this one now.

Open Splash & Particles