Platforms
TikTok Shop product videos
TikTok Shop lives in a vertical feed. A product clip there has to hook in the first second, fill the phone screen and work with the sound on or off.
Render vertical 9:16 clips with an energetic or playful vibe for the feed, and a plainer listing clip for the product-detail video slot. Keep text out of the render and add captions in TikTok's editor.
Rendered in the Studio from one product photo.
Video guidance
| Item | Guidance |
|---|---|
| Shape | 9:16 vertical |
| Recommended length | 5–15 seconds for product clips; the hook lands in the first 1–2 seconds |
| Resolution | 1080p recommended (1080 × 1920) |
| File type | MP4 or MOV |
| Maximum size | Several hundred MB; a short clip is far below that |
| Content | Product must match the listing; add captions and offers in the TikTok editor |
| Note | As of 2026 — confirm the current Shop media rules in the TikTok Seller Center |
What this is for
- Vertical hooks with an energetic or playful vibe
- A splash or reveal that stops the thumb
- A plain vertical listing clip for the product slot
- Unboxing clips for creator-style posts
Suggested order
- 1
Render the TikTok Shop hook clip (9:16)
Picking TikTok Shop sets the 9:16 shape; choose a vibe and keep it to a few seconds.
Social Ad Clip - 2
Render a spin or reveal as a second post
A second clip with different motion gives TikTok Shop another post from the same photo.
360° Product Spin - 3
Render 1080p for hero slots
A 1080p render (166 credits for five seconds) suits TikTok Shop placements that play full-width.
Social Ad Clip
Questions
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