Platform
Platforms
10 platforms with the shape and length that fit their video slot, as guidance — confirm the current rules before you upload.
| Platform | Shape | Length | Resolution |
|---|---|---|---|
| Amazon | 16:9 landscape | 5–30 seconds for a product clip | 1080p recommended |
| Shopify | 16:9 landscape or 9:16 portrait | 5–15 seconds for a gallery clip | 720p or 1080p |
| Etsy | Landscape 16:9 | 5–15 seconds (Etsy's listing video is short and muted) | 1080p recommended |
| TikTok Shop | 9:16 vertical | 5–15 seconds for product clips | 1080p recommended (1080 × 1920) |
| Instagram Reels | 9:16 vertical (1080 × 1920) | 5–15 seconds | 1080p |
| YouTube Shorts | 9:16 vertical | Up to 60 seconds for a Short | 1080p (1080 × 1920) |
| Facebook & Instagram Ads | 9:16 feed, Stories and Reels | 3–15 seconds for a hook | 1080p |
| 9:16 vertical | 6–15 seconds for standard video pins | 1080p | |
| Walmart | 16:9 landscape | 5–30 seconds | 1080p recommended |
| eBay | 16:9 landscape | 5–30 seconds | 720p or 1080p |
Amazon product videos
Amazon's product video slot sits beside the image gallery and plays in a landscape player. A clean product-only clip on white, five to eight seconds long, reads as native there and avoids the common rejection reasons.
Open pre-set in the StudioShopify product videos
A Shopify product page plays video inside the media gallery next to the product images. A landscape clip suits most desktop galleries; a portrait clip fills the phone screen.
Open pre-set in the StudioEtsy product videos
Etsy listings allow one short video that plays without sound in the listing gallery. It is short by design, so a single calm move — a push-in, a slow turn, a scene drift — is enough.
Open pre-set in the StudioTikTok Shop product videos
TikTok Shop lives in a vertical feed. A product clip there has to hook in the first second, fill the phone screen and work with the sound on or off.
Open pre-set in the StudioInstagram Reels product videos
Reels are vertical, loop by default and are judged in the first second. A product clip with a clean or luxury vibe, a single confident move and a product that fills the frame does well there.
Open pre-set in the StudioYouTube Shorts product videos
Shorts are vertical and discovery-driven, and product clips there do best when they look like footage rather than an ad: a natural vibe, a lifestyle scene, an unboxing.
Open pre-set in the StudioFacebook & Instagram Ads product videos
Paid placements across Facebook and Instagram take two shapes that matter: vertical for the feed, Stories and Reels, landscape for in-stream. One product photo can be rendered into both so the campaign looks consistent across placements.
Open pre-set in the StudioPinterest product videos
Pinterest video pins are tall and discovered by search long after they are posted. A quiet, natural clip with the product large in frame suits the feed, and seasonal versions keep appearing in holiday searches.
Open pre-set in the StudioWalmart product videos
Walmart's item page supports product videos through its content tools, played in a landscape player beside the images. A plain, product-only clip with even light is the safe first video.
Open pre-set in the StudioeBay product videos
eBay listings can carry a short video in the gallery, and for resale categories — sneakers, watches, electronics — motion is what separates a listing from a wall of stills.
Open pre-set in the Studio