Categories
Product videos for beverages
The beverage commercial is one shot: the can dead center, ice or water exploding around it in slow motion. That shot now comes from a single photo of the can.
Cans, bottles and multipacks filmed as splash & Particles, social Ad Clip or 360° Spin clips all start from the same photo, and the can artwork, flavor name and cap stay as shot in every frame. The motion that sells beverages is ice tumbling around the can with cold mist; the opening frame sets the stage and the clip adds it.
Rendered in the Studio from one product photo.
What this is for
- Condensation and splash that need a specialist shoot
- Flavor variants each needing their own clip
- A vertical hook for TikTok Shop
- Multipacks that look cluttered in a still
Suggested order
- 1
Render the can hero clip
The first video type to try for cans, bottles and multipacks: it keeps the can artwork, flavor name and cap as photographed while it adds the motion drink buyers respond to.
Splash & Particles - 2
Add a Social Ad Clip clip
Social Ad Clip is the second slot for beverages: a scroll-stopping hook in the platform's shape, four to six seconds long.
Social Ad Clip - 3
Cut a 360° Spin version for Amazon
A full turntable rotation on a seamless set in 16:9 or 9:16, the shape Amazon and TikTok Shop players use for beverages.
360° Product Spin
Video types for this category
Questions
Related