Platforms
Instagram Reels product videos
Reels are vertical, loop by default and are judged in the first second. A product clip with a clean or luxury vibe, a single confident move and a product that fills the frame does well there.
Render at 9:16, keep clips short so the loop feels intentional, and leave the safe zones clear — Instagram overlays the caption and buttons on the bottom and right.
Rendered in the Studio from one product photo.
Video guidance
| Item | Guidance |
|---|---|
| Shape | 9:16 vertical (1080 × 1920) |
| Recommended length | 5–15 seconds; loops cleanly at 5–8 |
| Resolution | 1080p |
| File type | MP4 or MOV |
| Maximum size | Up to several GB; a short clip is a few MB |
| Safe zones | Keep the product away from the bottom 20% and the right edge where UI sits |
| Note | As of 2026 — confirm the current Reels specs in the Instagram help center |
What this is for
- Clean or luxury vertical hooks
- Looping spins and reveals
- Seasonal clips for campaign weeks
- On-model clips for try-on posts
Suggested order
- 1
Render the Instagram Reels hook clip (9:16)
Picking Instagram Reels sets the 9:16 shape; choose a vibe and keep it to a few seconds.
Social Ad Clip - 2
Render a spin or reveal as a second post
A second clip with different motion gives Instagram Reels another post from the same photo.
360° Product Spin - 3
Render 1080p for hero slots
A 1080p render (166 credits for five seconds) suits Instagram Reels placements that play full-width.
Social Ad Clip
Questions
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