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Product videos for candles

A candle clip needs warmth: a living-room table, lamp light, a flame that flickers while the camera drifts. Holiday versions sell the fourth quarter.

Candles, diffusers and wax melts filmed as lifestyle Scene, seasonal or hero Reveal clips all start from the same photo, and the label, jar color and lid stay as shot in every frame. The motion that sells candles is a flame flickering while the camera drifts past; the opening frame sets the stage and the clip adds it.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Jars that look dull on a white background
  • Showing the lit candle without a fire-safe set
  • Christmas, Valentine's and spring clips from one photo
  • Etsy listing video slots left empty

Suggested order

  1. 1

    Render the candle hero clip

    The first video type to try for candles, diffusers and wax melts: it keeps the label, jar color and lid as photographed while it adds the motion home-fragrance shoppers respond to.

    Lifestyle Scene Video
  2. 2

    Add a Seasonal clip

    Seasonal is the second slot for candles: a holiday or seasonal scene with matching motion, five to eight seconds long.

    Seasonal Product Video
  3. 3

    Cut a Hero Reveal version for Etsy

    A cinematic reveal with a traveling light in 16:9 or 9:16, the shape Etsy and Shopify players use for candles.

    Hero Reveal

Video types for this category

Questions

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