Product Video

Candles

Candles on-Model video

A on-Model of candles, diffusers and wax melts is a person presenting, wearing or using the product, and most candles sellers never get to shoot one. Upload one photo of a jar candle and the On-Model type renders it: a model makes one natural gesture while the camera eases in, with the label, jar color and lid as photographed.

Use the on-Model clip in the video slot behind your main images: it shows home-fragrance shoppers a person presenting, wearing or using the product without breaking Etsy's media rules. Anything worn, held or used by a person suit this type best, and candles, diffusers and wax melts are squarely in that group.

Clip

Rendered in the Studio from one product photo.

What this is for

  • The same candle rendered as a on-Model and nine other types for split tests
  • Consistent On-Model settings across every candle SKU so the gallery reads as one shoot
  • A flame flickering while the camera drifts past — the kind of motion a on-Model adds to candles, diffusers and wax melts
  • Candles, diffusers and wax melts filmed as a person presenting, wearing or using the product without shipping a sample to a studio

Suggested order

  1. 1

    Render candles, diffusers and wax melts as a person presenting, wearing or using the product

    The On-Model type sets the motion — a model makes one natural gesture while the camera eases in — while keeping the label, jar color and lid untouched.

    Product on Model Video
  2. 2

    Set the shape for Etsy

    9:16 or 16:9 covers the Etsy player; switch it with the shape chips before rendering.

    Product on Model Video
  3. 3

    Cut a second on-Model at another shape

    Etsy and Shopify use different player shapes; the same candle renders at 9:16 or 16:9 with one click.

    Product on Model Video

Video types for this category

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