Platforms
Facebook & Instagram Ads product videos
Paid placements across Facebook and Instagram take two shapes that matter: vertical for the feed, Stories and Reels, landscape for in-stream. One product photo can be rendered into both so the campaign looks consistent across placements.
Keep text out of the render and use the ad tool's text layer, which keeps headlines editable and compliant. Render a hook clip of four to six seconds and let the ad copy carry the offer.
Rendered in the Studio from one product photo.
Video guidance
| Item | Guidance |
|---|---|
| Shape | 9:16 feed, Stories and Reels; 16:9 in-stream |
| Recommended length | 3–15 seconds for a hook; up to 60 for in-stream |
| Resolution | 1080p |
| File type | MP4 or MOV |
| Maximum size | Up to 4 GB |
| Content | No text in the render; use the ad text layer for headlines and prices |
| Note | As of 2026 — confirm the current specs in the Meta ads guide |
What this is for
- One photo rendered into vertical and in-stream shapes
- Hook clips of four to six seconds
- Splash and reveal openers for cold traffic
- Lifestyle clips for retargeting
Suggested order
- 1
Render the Facebook & Instagram Ads hook clip (9:16)
Picking Facebook & Instagram Ads sets the 9:16 shape; choose a vibe and keep it to a few seconds.
Social Ad Clip - 2
Render a spin or reveal as a second post
A second clip with different motion gives Facebook & Instagram Ads another post from the same photo.
360° Product Spin - 3
Render 1080p for hero slots
A 1080p render (166 credits for five seconds) suits Facebook & Instagram Ads placements that play full-width.
Social Ad Clip
Questions
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