How long should a beverages feature Close-up be?

Four to six seconds. Shorter clips compress the motion; longer ones slow it down rather than adding more. Render two lengths and keep the one that reads best on a phone.

Does the Feature Close-up type work for glossy or dark cans, bottles and multipacks?

Yes. The opening frame lights the can for its material, and the feature Close-up motion keeps that light consistent. For very reflective cans, bottles and multipacks, a dark set shows the highlights moving best.

Will my can stay identical through the feature Close-up?

The opening frame is painted with instructions to keep the can artwork, flavor name and cap as uploaded, and the Feature Close-up motion — a push-in, pan, rack focus or tilt lands on the detail you name — moves the camera and the light rather than the product. Compare the clip with the can before you publish.

Beverages

Beverages feature Close-up video

The Feature Close-up type turns a soda can into a macro move onto one named detail — a push-in, pan, rack focus or tilt lands on the detail you name. For beverages that means ice tumbling around the can with cold mist, in a clip four to six seconds long, with the can artwork, flavor name and cap held in every frame.

Every can in the range can go through the same Feature Close-up settings, so the TikTok Shop collection page and the PDP galleries look like one shoot. Swap Feature Close-up for another type with one click to split-test cans, bottles and multipacks.

Open pre-set in the Studio Feature Close-up

Clip

Rendered in the Studio from one product photo.

What this is for

Consistent Feature Close-up settings across every can SKU so the gallery reads as one shoot
Ice tumbling around the can with cold mist — the kind of motion a feature Close-up adds to cans, bottles and multipacks
Cans, bottles and multipacks filmed as a macro move onto one named detail without shipping a sample to a studio
Motion — a push-in, pan, rack focus or tilt lands on the detail you name — that keeps the can artwork, flavor name and cap readable

Suggested order

1
Render cans, bottles and multipacks as a macro move onto one named detail
The Feature Close-up type sets the motion — a push-in, pan, rack focus or tilt lands on the detail you name — while keeping the can artwork, flavor name and cap untouched.
Feature Close-up
2
Set the shape for Amazon
16:9 or 9:16 covers the Amazon player; switch it with the shape chips before rendering.
Feature Close-up
3
Render a still of the can first
Four credits to approve the setting before the feature Close-up clip is billed; the still becomes the opening frame.
Lifestyle Still