Product Video

Beverages

Beverages hero Reveal video

The Hero Reveal type turns a soda can into a cinematic reveal with a traveling light — shadows open and a band of light sweeps across the product as the camera eases in. For beverages that means ice tumbling around the can with cold mist, in a clip five to eight seconds long, with the can artwork, flavor name and cap held in every frame.

Every can in the range can go through the same Hero Reveal settings, so the TikTok Shop collection page and the PDP galleries look like one shoot. Swap Hero Reveal for another type with one click to split-test cans, bottles and multipacks.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Consistent Hero Reveal settings across every can SKU so the gallery reads as one shoot
  • Ice tumbling around the can with cold mist — the kind of motion a hero Reveal adds to cans, bottles and multipacks
  • Cans, bottles and multipacks filmed as a cinematic reveal with a traveling light without shipping a sample to a studio
  • Motion — shadows open and a band of light sweeps across the product as the camera eases in — that keeps the can artwork, flavor name and cap readable

Suggested order

  1. 1

    Render cans, bottles and multipacks as a cinematic reveal with a traveling light

    The Hero Reveal type sets the motion — shadows open and a band of light sweeps across the product as the camera eases in — while keeping the can artwork, flavor name and cap untouched.

    Hero Reveal
  2. 2

    Set the shape for Amazon

    16:9 or 9:16 covers the Amazon player; switch it with the shape chips before rendering.

    Hero Reveal
  3. 3

    Render a still of the can first

    Four credits to approve the setting before the hero Reveal clip is billed; the still becomes the opening frame.

    Lifestyle Still

Video types for this category

Questions

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