How long should a beverages listing Video be?

Five to eight seconds. Shorter clips compress the motion; longer ones slow it down rather than adding more. Render two lengths and keep the one that reads best on a phone.

Does the Listing Video type work for glossy or dark cans, bottles and multipacks?

Yes. The opening frame lights the can for its material, and the listing Video motion keeps that light consistent. For very reflective cans, bottles and multipacks, a dark set shows the highlights moving best.

Will my can stay identical through the listing Video?

The opening frame is painted with instructions to keep the can artwork, flavor name and cap as uploaded, and the Listing Video motion — a half-orbit, push-in or rise with even light and nothing else in frame — moves the camera and the light rather than the product. Compare the clip with the can before you publish.

Beverages

Beverages listing Video video

For beverages, Listing Video means a product-only clip on pure white for the marketplace player: a half-orbit, push-in or rise with even light and nothing else in frame. One photo of a soda can in, a listing Video clip out, can artwork identical to the source.

Photograph the can with the label facing the camera before opening the Listing Video type. Set the shape to 16:9 or 9:16 by marketplace for Amazon, keep the length at five to eight seconds, and render; the opening frame appears first and the listing Video clip follows.

Open pre-set in the Studio Marketplace Listing Video

Clip

Rendered in the Studio from one product photo.

What this is for

A listing Video clip in 16:9 or 9:16 by marketplace, the shapes drink buyers see on Amazon
The same can rendered as a listing Video and nine other types for split tests
Consistent Listing Video settings across every can SKU so the gallery reads as one shoot
Ice tumbling around the can with cold mist — the kind of motion a listing Video adds to cans, bottles and multipacks

Suggested order

1
Render cans, bottles and multipacks as a product-only clip on pure white for the marketplace player
The Listing Video type sets the motion — a half-orbit, push-in or rise with even light and nothing else in frame — while keeping the can artwork, flavor name and cap untouched.
Marketplace Listing Video
2
Set the shape for Amazon
16:9 or 9:16 by marketplace covers the Amazon player; switch it with the shape chips before rendering.
Marketplace Listing Video
3
Render a still of the can first
Four credits to approve the setting before the listing Video clip is billed; the still becomes the opening frame.
Lifestyle Still