How long should a beverages unboxing be?

Six to eight seconds. Shorter clips compress the motion; longer ones slow it down rather than adding more. Render two lengths and keep the one that reads best on a phone.

Does the Unboxing type work for glossy or dark cans, bottles and multipacks?

Yes. The opening frame lights the can for its material, and the unboxing motion keeps that light consistent. For very reflective cans, bottles and multipacks, a dark set shows the highlights moving best.

Will my can stay identical through the unboxing?

The opening frame is painted with instructions to keep the can artwork, flavor name and cap as uploaded, and the Unboxing motion — hands enter from below, lift the product, turn it once and set it down — moves the camera and the light rather than the product. Compare the clip with the can before you publish.

Beverages

Beverages unboxing video

For beverages, Unboxing means hands lifting the product out of an open box: hands enter from below, lift the product, turn it once and set it down. One photo of a soda can in, a unboxing clip out, can artwork identical to the source.

Photograph the can with the label facing the camera before opening the Unboxing type. Set the shape to 9:16 for Amazon, keep the length at six to eight seconds, and render; the opening frame appears first and the unboxing clip follows.

Open pre-set in the Studio Unboxing Video

Clip

Rendered in the Studio from one product photo.

What this is for

A unboxing clip in 9:16, the shapes drink buyers see on Amazon
The same can rendered as a unboxing and nine other types for split tests
Consistent Unboxing settings across every can SKU so the gallery reads as one shoot
Ice tumbling around the can with cold mist — the kind of motion a unboxing adds to cans, bottles and multipacks

Suggested order

1
Render cans, bottles and multipacks as hands lifting the product out of an open box
The Unboxing type sets the motion — hands enter from below, lift the product, turn it once and set it down — while keeping the can artwork, flavor name and cap untouched.
Unboxing Video
2
Set the shape for Amazon
9:16 covers the Amazon player; switch it with the shape chips before rendering.
Unboxing Video
3
Render a still of the can first
Four credits to approve the setting before the unboxing clip is billed; the still becomes the opening frame.
Lifestyle Still