Product Video

Beverages

Beverages 360° Spin video

The 360° Spin type turns a soda can into a full turntable rotation on a seamless set — the product turns a full circle while the camera and light hold still. For beverages that means ice tumbling around the can with cold mist, in a clip five to eight seconds long, with the can artwork, flavor name and cap held in every frame.

Every can in the range can go through the same 360° Spin settings, so the TikTok Shop collection page and the PDP galleries look like one shoot. Swap 360° Spin for another type with one click to split-test cans, bottles and multipacks.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Consistent 360° Spin settings across every can SKU so the gallery reads as one shoot
  • Ice tumbling around the can with cold mist — the kind of motion a 360° Spin adds to cans, bottles and multipacks
  • Cans, bottles and multipacks filmed as a full turntable rotation on a seamless set without shipping a sample to a studio
  • Motion — the product turns a full circle while the camera and light hold still — that keeps the can artwork, flavor name and cap readable

Suggested order

  1. 1

    Render cans, bottles and multipacks as a full turntable rotation on a seamless set

    The 360° Spin type sets the motion — the product turns a full circle while the camera and light hold still — while keeping the can artwork, flavor name and cap untouched.

    360° Product Spin
  2. 2

    Set the shape for Amazon

    16:9 or 9:16 covers the Amazon player; switch it with the shape chips before rendering.

    360° Product Spin
  3. 3

    Render a still of the can first

    Four credits to approve the setting before the 360° Spin clip is billed; the still becomes the opening frame.

    Lifestyle Still

Video types for this category

Questions

Related