Product Video

Beverages

Beverages on-Model video

The On-Model type turns a soda can into a person presenting, wearing or using the product — a model makes one natural gesture while the camera eases in. For beverages that means ice tumbling around the can with cold mist, in a clip five to eight seconds long, with the can artwork, flavor name and cap held in every frame.

Every can in the range can go through the same On-Model settings, so the TikTok Shop collection page and the PDP galleries look like one shoot. Swap On-Model for another type with one click to split-test cans, bottles and multipacks.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Motion — a model makes one natural gesture while the camera eases in — that keeps the can artwork, flavor name and cap readable
  • A on-Model clip in 9:16 or 16:9, the shapes drink buyers see on Amazon
  • The same can rendered as a on-Model and nine other types for split tests
  • Consistent On-Model settings across every can SKU so the gallery reads as one shoot

Suggested order

  1. 1

    Render cans, bottles and multipacks as a person presenting, wearing or using the product

    The On-Model type sets the motion — a model makes one natural gesture while the camera eases in — while keeping the can artwork, flavor name and cap untouched.

    Product on Model Video
  2. 2

    Set the shape for Amazon

    9:16 or 16:9 covers the Amazon player; switch it with the shape chips before rendering.

    Product on Model Video
  3. 3

    Cut a second on-Model at another shape

    Amazon and TikTok Shop use different player shapes; the same can renders at 9:16 or 16:9 with one click.

    Product on Model Video

Video types for this category

Questions

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