Beverages
Beverages on-Model video
The On-Model type turns a soda can into a person presenting, wearing or using the product — a model makes one natural gesture while the camera eases in. For beverages that means ice tumbling around the can with cold mist, in a clip five to eight seconds long, with the can artwork, flavor name and cap held in every frame.
Every can in the range can go through the same On-Model settings, so the TikTok Shop collection page and the PDP galleries look like one shoot. Swap On-Model for another type with one click to split-test cans, bottles and multipacks.
Rendered in the Studio from one product photo.
What this is for
- Motion — a model makes one natural gesture while the camera eases in — that keeps the can artwork, flavor name and cap readable
- A on-Model clip in 9:16 or 16:9, the shapes drink buyers see on Amazon
- The same can rendered as a on-Model and nine other types for split tests
- Consistent On-Model settings across every can SKU so the gallery reads as one shoot
Suggested order
- 1
Render cans, bottles and multipacks as a person presenting, wearing or using the product
The On-Model type sets the motion — a model makes one natural gesture while the camera eases in — while keeping the can artwork, flavor name and cap untouched.
Product on Model Video - 2
Set the shape for Amazon
9:16 or 16:9 covers the Amazon player; switch it with the shape chips before rendering.
Product on Model Video - 3
Cut a second on-Model at another shape
Amazon and TikTok Shop use different player shapes; the same can renders at 9:16 or 16:9 with one click.
Product on Model Video
Video types for this category
Questions
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