Platforms
Walmart product videos
Walmart's item page supports product videos through its content tools, played in a landscape player beside the images. A plain, product-only clip with even light is the safe first video.
Render the listing clip at 16:9 with a push-in or half-orbit, keep claims and text out of it, and add a lifestyle clip only where the category content rules allow one.
Rendered in the Studio from one product photo.
Video guidance
| Item | Guidance |
|---|---|
| Shape | 16:9 landscape |
| Recommended length | 5–30 seconds |
| Resolution | 1080p recommended |
| File type | MP4 |
| Maximum size | Generous limits; a short clip is a few MB |
| Content | Product-only; no prices, promotional text or competitor references |
| Note | As of 2026 — confirm the current rich-media requirements in Walmart Seller Center |
What this is for
- A product-only landscape clip for the item page
- Even light that keeps label text readable
- A half-orbit that shows size and form
- A 1080p render for larger items
Suggested order
- 1
Render the Walmart listing clip (16:9)
Product-only on white in 16:9, the shape Walmart's player uses, with a calm move and no text.
Marketplace Listing Video - 2
Add a lifestyle clip
Walmart allows additional videos in many categories; a scene clip shows the product in use.
Lifestyle Scene Video - 3
Render 1080p for hero slots
A 1080p render (166 credits for five seconds) suits Walmart placements that play full-width.
Marketplace Listing Video
Questions
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