How long should a cosmetics feature Close-up be?

Four to six seconds. Shorter clips compress the motion; longer ones slow it down rather than adding more. Render two lengths and keep the one that reads best on a phone.

Does the Feature Close-up type work for glossy or dark lipsticks, palettes and compacts?

Yes. The opening frame lights the lipstick for its material, and the feature Close-up motion keeps that light consistent. For very reflective lipsticks, palettes and compacts, a dark set shows the highlights moving best.

Will my lipstick stay identical through the feature Close-up?

The opening frame is painted with instructions to keep the shade, case finish and product color as uploaded, and the Feature Close-up motion — a push-in, pan, rack focus or tilt lands on the detail you name — moves the camera and the light rather than the product. Compare the clip with the lipstick before you publish.

Cosmetics

Cosmetics feature Close-up video

The Feature Close-up type turns a lipstick tube into a macro move onto one named detail — a push-in, pan, rack focus or tilt lands on the detail you name. For cosmetics that means a swatch of the shade swiped beside the case, in a clip four to six seconds long, with the shade, case finish and product color held in every frame.

Every lipstick in the range can go through the same Feature Close-up settings, so the Shopify collection page and the PDP galleries look like one shoot. Swap Feature Close-up for another type with one click to split-test lipsticks, palettes and compacts.

Open pre-set in the Studio Feature Close-up

Clip

Rendered in the Studio from one product photo.

What this is for

Consistent Feature Close-up settings across every lipstick SKU so the gallery reads as one shoot
A swatch of the shade swiped beside the case — the kind of motion a feature Close-up adds to lipsticks, palettes and compacts
Lipsticks, palettes and compacts filmed as a macro move onto one named detail without shipping a sample to a studio
Motion — a push-in, pan, rack focus or tilt lands on the detail you name — that keeps the shade, case finish and product color readable

Suggested order

1
Render lipsticks, palettes and compacts as a macro move onto one named detail
The Feature Close-up type sets the motion — a push-in, pan, rack focus or tilt lands on the detail you name — while keeping the shade, case finish and product color untouched.
Feature Close-up
2
Set the shape for TikTok Shop
16:9 or 9:16 covers the TikTok Shop player; switch it with the shape chips before rendering.
Feature Close-up
3
Render a still of the lipstick first
Four credits to approve the setting before the feature Close-up clip is billed; the still becomes the opening frame.
Lifestyle Still