Product Video

Cosmetics

Cosmetics unboxing video

A unboxing of lipsticks, palettes and compacts is hands lifting the product out of an open box, and most cosmetics sellers never get to shoot one. Upload one photo of a lipstick tube and the Unboxing type renders it: hands enter from below, lift the product, turn it once and set it down, with the shade, case finish and product color as photographed.

Use the unboxing clip in the video slot behind your main images: it shows beauty buyers hands lifting the product out of an open box without breaking TikTok Shop's media rules. Anything that ships in a box suit this type best, and lipsticks, palettes and compacts are squarely in that group.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Lipsticks, palettes and compacts filmed as hands lifting the product out of an open box without shipping a sample to a studio
  • Motion — hands enter from below, lift the product, turn it once and set it down — that keeps the shade, case finish and product color readable
  • A unboxing clip in 9:16, the shapes beauty buyers see on TikTok Shop
  • The same lipstick rendered as a unboxing and nine other types for split tests

Suggested order

  1. 1

    Render lipsticks, palettes and compacts as hands lifting the product out of an open box

    The Unboxing type sets the motion — hands enter from below, lift the product, turn it once and set it down — while keeping the shade, case finish and product color untouched.

    Unboxing Video
  2. 2

    Set the shape for TikTok Shop

    9:16 covers the TikTok Shop player; switch it with the shape chips before rendering.

    Unboxing Video
  3. 3

    Render a still of the lipstick first

    Four credits to approve the setting before the unboxing clip is billed; the still becomes the opening frame.

    Lifestyle Still

Video types for this category

Questions

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