How many credits does a lipstick tube as a on-Model cost?

A five-second 720p clip is 116 credits, opening frame included; draft 360p is 46 and 1080p is 166. A new account's 45 free credits cover one short draft on-Model of lipsticks, palettes and compacts.

How long should a cosmetics on-Model be?

Five to eight seconds. Shorter clips compress the motion; longer ones slow it down rather than adding more. Render two lengths and keep the one that reads best on a phone.

Does the On-Model type work for glossy or dark lipsticks, palettes and compacts?

Yes. The opening frame lights the lipstick for its material, and the on-Model motion keeps that light consistent. For very reflective lipsticks, palettes and compacts, a dark set shows the highlights moving best.

Cosmetics

Cosmetics on-Model video

The On-Model type turns a lipstick tube into a person presenting, wearing or using the product — a model makes one natural gesture while the camera eases in. For cosmetics that means a swatch of the shade swiped beside the case, in a clip five to eight seconds long, with the shade, case finish and product color held in every frame.

Every lipstick in the range can go through the same On-Model settings, so the Shopify collection page and the PDP galleries look like one shoot. Swap On-Model for another type with one click to split-test lipsticks, palettes and compacts.

Open pre-set in the Studio Product on Model Video

Clip

Rendered in the Studio from one product photo.

What this is for

Motion — a model makes one natural gesture while the camera eases in — that keeps the shade, case finish and product color readable
A on-Model clip in 9:16 or 16:9, the shapes beauty buyers see on TikTok Shop
The same lipstick rendered as a on-Model and nine other types for split tests
Consistent On-Model settings across every lipstick SKU so the gallery reads as one shoot

Suggested order

1
Render lipsticks, palettes and compacts as a person presenting, wearing or using the product
The On-Model type sets the motion — a model makes one natural gesture while the camera eases in — while keeping the shade, case finish and product color untouched.
Product on Model Video
2
Set the shape for TikTok Shop
9:16 or 16:9 covers the TikTok Shop player; switch it with the shape chips before rendering.
Product on Model Video
3
Cut a second on-Model at another shape
TikTok Shop and Shopify use different player shapes; the same lipstick renders at 9:16 or 16:9 with one click.
Product on Model Video