Product Video

Cosmetics

Cosmetics social Ad Clip video

A social Ad Clip of lipsticks, palettes and compacts is a scroll-stopping hook in the platform's shape, and most cosmetics sellers never get to shoot one. Upload one photo of a lipstick tube and the Social Ad Clip type renders it: a confident camera move and moving light with a vibe you choose, with the shade, case finish and product color as photographed.

Use the social Ad Clip clip in the video slot behind your main images: it shows beauty buyers a scroll-stopping hook in the platform's shape without breaking TikTok Shop's media rules. Paid social and organic feed posts suit this type best, and lipsticks, palettes and compacts are squarely in that group.

Clip

Rendered in the Studio from one product photo.

What this is for

  • The same lipstick rendered as a social Ad Clip and nine other types for split tests
  • Consistent Social Ad Clip settings across every lipstick SKU so the gallery reads as one shoot
  • A swatch of the shade swiped beside the case — the kind of motion a social Ad Clip adds to lipsticks, palettes and compacts
  • Lipsticks, palettes and compacts filmed as a scroll-stopping hook in the platform's shape without shipping a sample to a studio

Suggested order

  1. 1

    Render lipsticks, palettes and compacts as a scroll-stopping hook in the platform's shape

    The Social Ad Clip type sets the motion — a confident camera move and moving light with a vibe you choose — while keeping the shade, case finish and product color untouched.

    Social Ad Clip
  2. 2

    Set the shape for TikTok Shop

    9:16 or 16:9 by platform covers the TikTok Shop player; switch it with the shape chips before rendering.

    Social Ad Clip
  3. 3

    Cut a second social Ad Clip at another shape

    TikTok Shop and Shopify use different player shapes; the same lipstick renders at 9:16 or 16:9 by platform with one click.

    Social Ad Clip

Video types for this category

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