Categories
Product videos for books
Books sell on cover and mood: a cafe table push-in, a macro on the foil title, a festive gift scene. Cover art is never redrawn.
Books, journals and planners filmed as lifestyle Scene, feature Close-up or seasonal clips all start from the same photo, and the cover art, title and spine stay as shot in every frame. The motion that sells books is a slow push-in on a cafe table with warm light; the opening frame sets the stage and the clip adds it.
Rendered in the Studio from one product photo.
What this is for
- Cover text that must not be altered
- Glossy covers reflecting lights
- Gift-guide clips for the holidays
- Showing the spine and the back
Suggested order
- 1
Render the book hero clip
The first video type to try for books, journals and planners: it keeps the cover art, title and spine as photographed while it adds the motion readers and gift buyers respond to.
Lifestyle Scene Video - 2
Add a Feature Close-up clip
Feature Close-up is the second slot for books: a macro move onto one named detail, four to six seconds long.
Feature Close-up - 3
Cut a Seasonal version for Amazon
A holiday or seasonal scene with matching motion in 9:16 or 16:9, the shape Amazon and Etsy players use for books.
Seasonal Product Video
Video types for this category
Questions
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