Product Video

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Product videos for books

Books sell on cover and mood: a cafe table push-in, a macro on the foil title, a festive gift scene. Cover art is never redrawn.

Books, journals and planners filmed as lifestyle Scene, feature Close-up or seasonal clips all start from the same photo, and the cover art, title and spine stay as shot in every frame. The motion that sells books is a slow push-in on a cafe table with warm light; the opening frame sets the stage and the clip adds it.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Cover text that must not be altered
  • Glossy covers reflecting lights
  • Gift-guide clips for the holidays
  • Showing the spine and the back

Suggested order

  1. 1

    Render the book hero clip

    The first video type to try for books, journals and planners: it keeps the cover art, title and spine as photographed while it adds the motion readers and gift buyers respond to.

    Lifestyle Scene Video
  2. 2

    Add a Feature Close-up clip

    Feature Close-up is the second slot for books: a macro move onto one named detail, four to six seconds long.

    Feature Close-up
  3. 3

    Cut a Seasonal version for Amazon

    A holiday or seasonal scene with matching motion in 9:16 or 16:9, the shape Amazon and Etsy players use for books.

    Seasonal Product Video

Video types for this category

Questions

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