Categories
Product videos for jewelry
Jewelry needs moving light. A still cannot show sparkle; a four-second glint clip on black velvet can, with every stone held as photographed.
Rings, necklaces and earrings filmed as feature Close-up, 360° Spin or hero Reveal clips all start from the same photo, and every stone, setting and engraving stay as shot in every frame. The motion that sells jewelry is a light sweeping across the stones so they glint; the opening frame sets the stage and the clip adds it.
Rendered in the Studio from one product photo.
What this is for
- Sparkle that a still flattens
- Tiny pieces that need macro motion
- Velvet, silk and marble sets without a studio
- Product-page clips that stay sharp on zoom
Suggested order
- 1
Render the ring hero clip
The first video type to try for rings, necklaces and earrings: it keeps every stone, setting and engraving as photographed while it adds the motion jewelry buyers respond to.
Jewelry Video - 2
Add a 360° Spin clip
360° Spin is the second slot for jewelry: a full turntable rotation on a seamless set, five to eight seconds long.
360° Product Spin - 3
Cut a Hero Reveal version for Etsy
A cinematic reveal with a traveling light in 16:9 or 9:16, the shape Etsy and Shopify players use for jewelry.
Hero Reveal
Video types for this category
Questions
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