Product Video

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Product videos for jewelry

Jewelry needs moving light. A still cannot show sparkle; a four-second glint clip on black velvet can, with every stone held as photographed.

Rings, necklaces and earrings filmed as feature Close-up, 360° Spin or hero Reveal clips all start from the same photo, and every stone, setting and engraving stay as shot in every frame. The motion that sells jewelry is a light sweeping across the stones so they glint; the opening frame sets the stage and the clip adds it.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Sparkle that a still flattens
  • Tiny pieces that need macro motion
  • Velvet, silk and marble sets without a studio
  • Product-page clips that stay sharp on zoom

Suggested order

  1. 1

    Render the ring hero clip

    The first video type to try for rings, necklaces and earrings: it keeps every stone, setting and engraving as photographed while it adds the motion jewelry buyers respond to.

    Jewelry Video
  2. 2

    Add a 360° Spin clip

    360° Spin is the second slot for jewelry: a full turntable rotation on a seamless set, five to eight seconds long.

    360° Product Spin
  3. 3

    Cut a Hero Reveal version for Etsy

    A cinematic reveal with a traveling light in 16:9 or 9:16, the shape Etsy and Shopify players use for jewelry.

    Hero Reveal

Video types for this category

Questions

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