Does the On-Model type work for glossy or dark serums, creams and cleansers?

Yes. The opening frame lights the serum for its material, and the on-Model motion keeps that light consistent. For very reflective serums, creams and cleansers, a dark set shows the highlights moving best.

Will my serum stay identical through the on-Model?

The opening frame is painted with instructions to keep the label, dropper and bottle color as uploaded, and the On-Model motion — a model makes one natural gesture while the camera eases in — moves the camera and the light rather than the product. Compare the clip with the serum before you publish.

Which shape should a skincare on-Model be?

9:16 or 16:9 is the usual choice; the shape chips in the Studio switch it before rendering. Amazon and TikTok Shop players each have a preferred shape, listed on the platform pages.

Skincare

Skincare on-Model video

A on-Model of serums, creams and cleansers is a person presenting, wearing or using the product, and most skincare sellers never get to shoot one. Upload one photo of a serum bottle and the On-Model type renders it: a model makes one natural gesture while the camera eases in, with the label, dropper and bottle color as photographed.

Use the on-Model clip in the video slot behind your main images: it shows skincare shoppers a person presenting, wearing or using the product without breaking Amazon's media rules. Anything worn, held or used by a person suit this type best, and serums, creams and cleansers are squarely in that group.

Open pre-set in the Studio Product on Model Video

Clip

Rendered in the Studio from one product photo.

What this is for

The same serum rendered as a on-Model and nine other types for split tests
Consistent On-Model settings across every serum SKU so the gallery reads as one shoot
Water droplets bursting beside the bottle — the kind of motion a on-Model adds to serums, creams and cleansers
Serums, creams and cleansers filmed as a person presenting, wearing or using the product without shipping a sample to a studio

Suggested order

1
Render serums, creams and cleansers as a person presenting, wearing or using the product
The On-Model type sets the motion — a model makes one natural gesture while the camera eases in — while keeping the label, dropper and bottle color untouched.
Product on Model Video
2
Set the shape for Amazon
9:16 or 16:9 covers the Amazon player; switch it with the shape chips before rendering.
Product on Model Video
3
Cut a second on-Model at another shape
Amazon and TikTok Shop use different player shapes; the same serum renders at 9:16 or 16:9 with one click.
Product on Model Video