Product Video

Snacks

Snacks feature Close-up video

The Feature Close-up type turns a snack bag into a macro move onto one named detail — a push-in, pan, rack focus or tilt lands on the detail you name. For snacks that means crumbs and pieces falling in slow motion beside the bag, in a clip four to six seconds long, with the bag print, flavor and net weight held in every frame.

Every snack bag in the range can go through the same Feature Close-up settings, so the Walmart collection page and the PDP galleries look like one shoot. Swap Feature Close-up for another type with one click to split-test chip bags, bars and jars.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Motion — a push-in, pan, rack focus or tilt lands on the detail you name — that keeps the bag print, flavor and net weight readable
  • A feature Close-up clip in 16:9 or 9:16, the shapes snack shoppers see on Amazon
  • The same snack bag rendered as a feature Close-up and nine other types for split tests
  • Consistent Feature Close-up settings across every snack bag SKU so the gallery reads as one shoot

Suggested order

  1. 1

    Render chip bags, bars and jars as a macro move onto one named detail

    The Feature Close-up type sets the motion — a push-in, pan, rack focus or tilt lands on the detail you name — while keeping the bag print, flavor and net weight untouched.

    Feature Close-up
  2. 2

    Set the shape for Amazon

    16:9 or 9:16 covers the Amazon player; switch it with the shape chips before rendering.

    Feature Close-up
  3. 3

    Cut a second feature Close-up at another shape

    Amazon and Walmart use different player shapes; the same snack bag renders at 16:9 or 9:16 with one click.

    Feature Close-up

Video types for this category

Questions

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