Product Video

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Product videos for furniture

Furniture buyers want the room walk-in: the piece at true scale, the light from the window, the floor it sits on. Eight room styles from one photo.

Sofas, chairs and tables filmed as lifestyle Scene, 360° Spin or feature Close-up clips all start from the same photo, and the upholstery, wood tone, legs and proportions stay as shot in every frame. The motion that sells furniture is a walk into a Scandinavian room toward the piece; the opening frame sets the stage and the clip adds it.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Scale that a still cannot convey
  • Room sets that cost more than the piece
  • Showing the back and the legs
  • Eight interior styles for one sofa

Suggested order

  1. 1

    Render the armchair hero clip

    The first video type to try for sofas, chairs and tables: it keeps the upholstery, wood tone, legs and proportions as photographed while it adds the motion furniture buyers respond to.

    Furniture in Room Video
  2. 2

    Add a 360° Spin clip

    360° Spin is the second slot for furniture: a full turntable rotation on a seamless set, five to eight seconds long.

    360° Product Spin
  3. 3

    Cut a Feature Close-up version for Shopify

    A macro move onto one named detail in 16:9 or 9:16, the shape Shopify and Walmart players use for furniture.

    Feature Close-up

Video types for this category

Questions

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