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Product videos for furniture
Furniture buyers want the room walk-in: the piece at true scale, the light from the window, the floor it sits on. Eight room styles from one photo.
Sofas, chairs and tables filmed as lifestyle Scene, 360° Spin or feature Close-up clips all start from the same photo, and the upholstery, wood tone, legs and proportions stay as shot in every frame. The motion that sells furniture is a walk into a Scandinavian room toward the piece; the opening frame sets the stage and the clip adds it.
Rendered in the Studio from one product photo.
What this is for
- Scale that a still cannot convey
- Room sets that cost more than the piece
- Showing the back and the legs
- Eight interior styles for one sofa
Suggested order
- 1
Render the armchair hero clip
The first video type to try for sofas, chairs and tables: it keeps the upholstery, wood tone, legs and proportions as photographed while it adds the motion furniture buyers respond to.
Furniture in Room Video - 2
Add a 360° Spin clip
360° Spin is the second slot for furniture: a full turntable rotation on a seamless set, five to eight seconds long.
360° Product Spin - 3
Cut a Feature Close-up version for Shopify
A macro move onto one named detail in 16:9 or 9:16, the shape Shopify and Walmart players use for furniture.
Feature Close-up
Video types for this category
Questions
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