Product Video

Furniture

Furniture on-Model video

The On-Model type turns an armchair into a person presenting, wearing or using the product — a model makes one natural gesture while the camera eases in. For furniture that means a walk into a Scandinavian room toward the piece, in a clip five to eight seconds long, with the upholstery, wood tone, legs and proportions held in every frame.

Every armchair in the range can go through the same On-Model settings, so the Walmart collection page and the PDP galleries look like one shoot. Swap On-Model for another type with one click to split-test sofas, chairs and tables.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Motion — a model makes one natural gesture while the camera eases in — that keeps the upholstery, wood tone, legs and proportions readable
  • A on-Model clip in 9:16 or 16:9, the shapes furniture buyers see on Shopify
  • The same armchair rendered as a on-Model and nine other types for split tests
  • Consistent On-Model settings across every armchair SKU so the gallery reads as one shoot

Suggested order

  1. 1

    Render sofas, chairs and tables as a person presenting, wearing or using the product

    The On-Model type sets the motion — a model makes one natural gesture while the camera eases in — while keeping the upholstery, wood tone, legs and proportions untouched.

    Product on Model Video
  2. 2

    Set the shape for Shopify

    9:16 or 16:9 covers the Shopify player; switch it with the shape chips before rendering.

    Product on Model Video
  3. 3

    Cut a second on-Model at another shape

    Shopify and Walmart use different player shapes; the same armchair renders at 9:16 or 16:9 with one click.

    Product on Model Video

Video types for this category

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