Which video type should a apparel seller start with?

Product on Model Video first, then Social Ad Clip and Feature Close-up. The pages below open the Studio with the settings for tees, dresses and jackets already chosen.

Will the garment look like the real item?

Every opening frame is painted with instructions to keep the fabric, print, color and fit as photographed, and the clip animates that frame. Compare the frame and the clip with the garment in hand before publishing; AI renders can still change small details.

What does a apparel clip cost?

A five-second 720p clip is 116 credits with its opening frame; the same at draft 360p is 46. A new account's 45 free credits cover a short draft garment clip.

Product videos for apparel

Clothing sells on a body in motion. A worn clip with a half-turn shows drape and fit that a flat lay never will, and the fabric and print stay as photographed.

Tees, dresses and jackets filmed as on-Model, social Ad Clip or feature Close-up clips all start from the same photo, and the fabric, print, color and fit stay as shot in every frame. The motion that sells apparel is a model turning so the drape is seen from the side; the opening frame sets the stage and the clip adds it.

Open pre-set in the Studio Product on Model Video

Clip

Rendered in the Studio from one product photo.

What this is for

Flat lays that hide drape and fit
Model shoots for every new style
Vertical try-on clips for TikTok Shop
Fabric texture at close range

Suggested order

1
Render the garment hero clip
The first video type to try for tees, dresses and jackets: it keeps the fabric, print, color and fit as photographed while it adds the motion fashion shoppers respond to.
Product on Model Video
2
Add a Social Ad Clip clip
Social Ad Clip is the second slot for apparel: a scroll-stopping hook in the platform's shape, four to six seconds long.
Social Ad Clip
3
Cut a Feature Close-up version for Shopify
A macro move onto one named detail in 16:9 or 9:16, the shape Shopify and TikTok Shop players use for apparel.
Feature Close-up