Product Video

Apparel

Apparel on-Model video

The On-Model type turns a linen shirt into a person presenting, wearing or using the product — a model makes one natural gesture while the camera eases in. For apparel that means a model turning so the drape is seen from the side, in a clip five to eight seconds long, with the fabric, print, color and fit held in every frame.

Every garment in the range can go through the same On-Model settings, so the TikTok Shop collection page and the PDP galleries look like one shoot. Swap On-Model for another type with one click to split-test tees, dresses and jackets.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Consistent On-Model settings across every garment SKU so the gallery reads as one shoot
  • A model turning so the drape is seen from the side — the kind of motion a on-Model adds to tees, dresses and jackets
  • Tees, dresses and jackets filmed as a person presenting, wearing or using the product without shipping a sample to a studio
  • Motion — a model makes one natural gesture while the camera eases in — that keeps the fabric, print, color and fit readable

Suggested order

  1. 1

    Render tees, dresses and jackets as a person presenting, wearing or using the product

    The On-Model type sets the motion — a model makes one natural gesture while the camera eases in — while keeping the fabric, print, color and fit untouched.

    Product on Model Video
  2. 2

    Set the shape for Shopify

    9:16 or 16:9 covers the Shopify player; switch it with the shape chips before rendering.

    Product on Model Video
  3. 3

    Render a still of the garment first

    Four credits to approve the setting before the on-Model clip is billed; the still becomes the opening frame.

    Lifestyle Still

Video types for this category

Questions

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