Product Video

Apparel

Apparel feature Close-up video

The Feature Close-up type turns a linen shirt into a macro move onto one named detail — a push-in, pan, rack focus or tilt lands on the detail you name. For apparel that means a model turning so the drape is seen from the side, in a clip four to six seconds long, with the fabric, print, color and fit held in every frame.

Every garment in the range can go through the same Feature Close-up settings, so the TikTok Shop collection page and the PDP galleries look like one shoot. Swap Feature Close-up for another type with one click to split-test tees, dresses and jackets.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Motion — a push-in, pan, rack focus or tilt lands on the detail you name — that keeps the fabric, print, color and fit readable
  • A feature Close-up clip in 16:9 or 9:16, the shapes fashion shoppers see on Shopify
  • The same garment rendered as a feature Close-up and nine other types for split tests
  • Consistent Feature Close-up settings across every garment SKU so the gallery reads as one shoot

Suggested order

  1. 1

    Render tees, dresses and jackets as a macro move onto one named detail

    The Feature Close-up type sets the motion — a push-in, pan, rack focus or tilt lands on the detail you name — while keeping the fabric, print, color and fit untouched.

    Feature Close-up
  2. 2

    Set the shape for Shopify

    16:9 or 9:16 covers the Shopify player; switch it with the shape chips before rendering.

    Feature Close-up
  3. 3

    Cut a second feature Close-up at another shape

    Shopify and TikTok Shop use different player shapes; the same garment renders at 16:9 or 9:16 with one click.

    Feature Close-up

Video types for this category

Questions

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