Apparel
Apparel feature Close-up video
The Feature Close-up type turns a linen shirt into a macro move onto one named detail — a push-in, pan, rack focus or tilt lands on the detail you name. For apparel that means a model turning so the drape is seen from the side, in a clip four to six seconds long, with the fabric, print, color and fit held in every frame.
Every garment in the range can go through the same Feature Close-up settings, so the TikTok Shop collection page and the PDP galleries look like one shoot. Swap Feature Close-up for another type with one click to split-test tees, dresses and jackets.
Rendered in the Studio from one product photo.
What this is for
- Motion — a push-in, pan, rack focus or tilt lands on the detail you name — that keeps the fabric, print, color and fit readable
- A feature Close-up clip in 16:9 or 9:16, the shapes fashion shoppers see on Shopify
- The same garment rendered as a feature Close-up and nine other types for split tests
- Consistent Feature Close-up settings across every garment SKU so the gallery reads as one shoot
Suggested order
- 1
Render tees, dresses and jackets as a macro move onto one named detail
The Feature Close-up type sets the motion — a push-in, pan, rack focus or tilt lands on the detail you name — while keeping the fabric, print, color and fit untouched.
Feature Close-up - 2
Set the shape for Shopify
16:9 or 9:16 covers the Shopify player; switch it with the shape chips before rendering.
Feature Close-up - 3
Cut a second feature Close-up at another shape
Shopify and TikTok Shop use different player shapes; the same garment renders at 16:9 or 9:16 with one click.
Feature Close-up
Video types for this category
Questions
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