Product Video

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Product videos for eyewear

Eyewear sells on light and on faces: a beach drift with sun sliding across the lenses, a model turning in the frames, a clean spin for the listing.

Sunglasses and frames filmed as lifestyle Scene, on-Model or 360° Spin clips all start from the same photo, and the frame shape, lens tint and temple logo stay as shot in every frame. The motion that sells eyewear is golden beach light sliding across the lenses; the opening frame sets the stage and the clip adds it.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Lenses that reflect the photographer
  • On-face clips without a model shoot
  • Summer campaign footage
  • Showing the temple logo and the fit

Suggested order

  1. 1

    Render the pair of sunglasses hero clip

    The first video type to try for sunglasses and frames: it keeps the frame shape, lens tint and temple logo as photographed while it adds the motion eyewear shoppers respond to.

    Lifestyle Scene Video
  2. 2

    Add a On-Model clip

    On-Model is the second slot for eyewear: a person presenting, wearing or using the product, five to eight seconds long.

    Product on Model Video
  3. 3

    Cut a 360° Spin version for Shopify

    A full turntable rotation on a seamless set in 16:9 or 9:16, the shape Shopify and Amazon players use for eyewear.

    360° Product Spin

Video types for this category

Questions

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