Product Video

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Product videos for hats

Hats need the crown, the brim and the back: a spin covers all three, and an on-model clip shows the fit. Embroidery stays stitch-faithful.

Caps, beanies and brimmed hats filmed as 360° Spin, on-Model or lifestyle Scene clips all start from the same photo, and the fabric, brim shape and embroidery stay as shot in every frame. The motion that sells hats is a slow turn showing the crown and the back strap; the opening frame sets the stage and the clip adds it.

Clip

Rendered in the Studio from one product photo.

What this is for

  • Embroidery that must not be redrawn
  • Showing the back strap or closure
  • Fit on a head without a model
  • Seasonal styles each needing a clip

Suggested order

  1. 1

    Render the hat hero clip

    The first video type to try for caps, beanies and brimmed hats: it keeps the fabric, brim shape and embroidery as photographed while it adds the motion hat buyers respond to.

    360° Product Spin
  2. 2

    Add a On-Model clip

    On-Model is the second slot for hats: a person presenting, wearing or using the product, five to eight seconds long.

    Product on Model Video
  3. 3

    Cut a Lifestyle Scene version for Etsy

    B-roll in a real-world scene preset in 16:9 or 9:16, the shape Etsy and Shopify players use for hats.

    Lifestyle Scene Video

Video types for this category

Questions

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