How long should a hats on-Model be?

Five to eight seconds. Shorter clips compress the motion; longer ones slow it down rather than adding more. Render two lengths and keep the one that reads best on a phone.

Does the On-Model type work for glossy or dark caps, beanies and brimmed hats?

Yes. The opening frame lights the hat for its material, and the on-Model motion keeps that light consistent. For very reflective caps, beanies and brimmed hats, a dark set shows the highlights moving best.

Will my hat stay identical through the on-Model?

The opening frame is painted with instructions to keep the fabric, brim shape and embroidery as uploaded, and the On-Model motion — a model makes one natural gesture while the camera eases in — moves the camera and the light rather than the product. Compare the clip with the hat before you publish.

Hats

Hats on-Model video

For hats, On-Model means a person presenting, wearing or using the product: a model makes one natural gesture while the camera eases in. One photo of a wool cap in, a on-Model clip out, fabric and embroidery identical to the source.

Photograph the hat with the label facing the camera before opening the On-Model type. Set the shape to 9:16 or 16:9 for Etsy, keep the length at five to eight seconds, and render; the opening frame appears first and the on-Model clip follows.

Open pre-set in the Studio Product on Model Video

Clip

Rendered in the Studio from one product photo.

What this is for

A slow turn showing the crown and the back strap — the kind of motion a on-Model adds to caps, beanies and brimmed hats
Caps, beanies and brimmed hats filmed as a person presenting, wearing or using the product without shipping a sample to a studio
Motion — a model makes one natural gesture while the camera eases in — that keeps the fabric, brim shape and embroidery readable
A on-Model clip in 9:16 or 16:9, the shapes hat buyers see on Etsy

Suggested order

1
Render caps, beanies and brimmed hats as a person presenting, wearing or using the product
The On-Model type sets the motion — a model makes one natural gesture while the camera eases in — while keeping the fabric, brim shape and embroidery untouched.
Product on Model Video
2
Set the shape for Etsy
9:16 or 16:9 covers the Etsy player; switch it with the shape chips before rendering.
Product on Model Video
3
Cut a second on-Model at another shape
Etsy and Shopify use different player shapes; the same hat renders at 9:16 or 16:9 with one click.
Product on Model Video