Does the Feature Close-up type work for glossy or dark pans, knives and gadgets?

Yes. The opening frame lights the pan for its material, and the feature Close-up motion keeps that light consistent. For very reflective pans, knives and gadgets, a dark set shows the highlights moving best.

Will my pan stay identical through the feature Close-up?

The opening frame is painted with instructions to keep the handle, finish and brand mark as uploaded, and the Feature Close-up motion — a push-in, pan, rack focus or tilt lands on the detail you name — moves the camera and the light rather than the product. Compare the clip with the pan before you publish.

Which shape should a kitchenware feature Close-up be?

16:9 or 9:16 is the usual choice; the shape chips in the Studio switch it before rendering. Amazon and Walmart players each have a preferred shape, listed on the platform pages.

Kitchenware

Kitchenware feature Close-up video

The Feature Close-up type turns a cast-iron pan into a macro move onto one named detail — a push-in, pan, rack focus or tilt lands on the detail you name. For kitchenware that means steam rising from the pan on a marble counter, in a clip four to six seconds long, with the handle, finish and brand mark held in every frame.

Every pan in the range can go through the same Feature Close-up settings, so the Walmart collection page and the PDP galleries look like one shoot. Swap Feature Close-up for another type with one click to split-test pans, knives and gadgets.

Open pre-set in the Studio Feature Close-up

Clip

Rendered in the Studio from one product photo.

What this is for

Motion — a push-in, pan, rack focus or tilt lands on the detail you name — that keeps the handle, finish and brand mark readable
A feature Close-up clip in 16:9 or 9:16, the shapes home cooks see on Amazon
The same pan rendered as a feature Close-up and nine other types for split tests
Consistent Feature Close-up settings across every pan SKU so the gallery reads as one shoot

Suggested order

1
Render pans, knives and gadgets as a macro move onto one named detail
The Feature Close-up type sets the motion — a push-in, pan, rack focus or tilt lands on the detail you name — while keeping the handle, finish and brand mark untouched.
Feature Close-up
2
Set the shape for Amazon
16:9 or 9:16 covers the Amazon player; switch it with the shape chips before rendering.
Feature Close-up
3
Cut a second feature Close-up at another shape
Amazon and Walmart use different player shapes; the same pan renders at 16:9 or 9:16 with one click.
Feature Close-up