Product Video

Kitchenware

Kitchenware hero Reveal video

A hero Reveal of pans, knives and gadgets is a cinematic reveal with a traveling light, and most kitchenware sellers never get to shoot one. Upload one photo of a cast-iron pan and the Hero Reveal type renders it: shadows open and a band of light sweeps across the product as the camera eases in, with the handle, finish and brand mark as photographed.

Use the hero Reveal clip in the video slot behind your main images: it shows home cooks a cinematic reveal with a traveling light without breaking Amazon's media rules. Glossy, metallic and premium packaging suit this type best, and pans, knives and gadgets are squarely in that group.

Clip

Rendered in the Studio from one product photo.

What this is for

  • The same pan rendered as a hero Reveal and nine other types for split tests
  • Consistent Hero Reveal settings across every pan SKU so the gallery reads as one shoot
  • Steam rising from the pan on a marble counter — the kind of motion a hero Reveal adds to pans, knives and gadgets
  • Pans, knives and gadgets filmed as a cinematic reveal with a traveling light without shipping a sample to a studio

Suggested order

  1. 1

    Render pans, knives and gadgets as a cinematic reveal with a traveling light

    The Hero Reveal type sets the motion — shadows open and a band of light sweeps across the product as the camera eases in — while keeping the handle, finish and brand mark untouched.

    Hero Reveal
  2. 2

    Set the shape for Amazon

    16:9 or 9:16 covers the Amazon player; switch it with the shape chips before rendering.

    Hero Reveal
  3. 3

    Cut a second hero Reveal at another shape

    Amazon and Walmart use different player shapes; the same pan renders at 16:9 or 9:16 with one click.

    Hero Reveal

Video types for this category

Questions

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