How long should a kitchenware social Ad Clip be?

Four to six seconds. Shorter clips compress the motion; longer ones slow it down rather than adding more. Render two lengths and keep the one that reads best on a phone.

Does the Social Ad Clip type work for glossy or dark pans, knives and gadgets?

Yes. The opening frame lights the pan for its material, and the social Ad Clip motion keeps that light consistent. For very reflective pans, knives and gadgets, a dark set shows the highlights moving best.

Will my pan stay identical through the social Ad Clip?

The opening frame is painted with instructions to keep the handle, finish and brand mark as uploaded, and the Social Ad Clip motion — a confident camera move and moving light with a vibe you choose — moves the camera and the light rather than the product. Compare the clip with the pan before you publish.

Kitchenware

Kitchenware social Ad Clip video

For kitchenware, Social Ad Clip means a scroll-stopping hook in the platform's shape: a confident camera move and moving light with a vibe you choose. One photo of a cast-iron pan in, a social Ad Clip clip out, finish and handle identical to the source.

Photograph the pan with the label facing the camera before opening the Social Ad Clip type. Set the shape to 9:16 or 16:9 by platform for Amazon, keep the length at four to six seconds, and render; the opening frame appears first and the social Ad Clip clip follows.

Open pre-set in the Studio Social Ad Clip

Clip

Rendered in the Studio from one product photo.

What this is for

A social Ad Clip clip in 9:16 or 16:9 by platform, the shapes home cooks see on Amazon
The same pan rendered as a social Ad Clip and nine other types for split tests
Consistent Social Ad Clip settings across every pan SKU so the gallery reads as one shoot
Steam rising from the pan on a marble counter — the kind of motion a social Ad Clip adds to pans, knives and gadgets

Suggested order

1
Render pans, knives and gadgets as a scroll-stopping hook in the platform's shape
The Social Ad Clip type sets the motion — a confident camera move and moving light with a vibe you choose — while keeping the handle, finish and brand mark untouched.
Social Ad Clip
2
Set the shape for Amazon
9:16 or 16:9 by platform covers the Amazon player; switch it with the shape chips before rendering.
Social Ad Clip
3
Render a still of the pan first
Four credits to approve the setting before the social Ad Clip clip is billed; the still becomes the opening frame.
Lifestyle Still