Can I recolor just one part of the product?

Name the part in the color field, for example 'lid in matte gold, body unchanged'. One part per run is more reliable.

Does the label get recolored too?

The label and artwork are kept as photographed. If your real variants use different label colors, render those separately and check them.

How do I keep a set of variants consistent?

Start every variant from the same original photo, not from a previous variant, and keep the output ratio the same.

Is the color accurate enough for listings?

It looks like a real manufactured color, but treat it as a render. Compare each variant with a physical sample or swatch before you publish it.

Can I try Color Variant for free?

A new account gets 4 free credits, enough for one Standard photo of your product. Clips start at 21 credits for a 3-second draft, and packs start at $4.99. No card is needed to sign up.

Photo editor

Color Variant

One photo, every colorway: recolor the product, then animate each version.

Try it with free credits Pricing

4 free credits on sign-up, enough for one photo to animate later. Clips start at 21 credits.

1Upload a photo of one colorway
2Type the new color and finish
3Animate each variant with the same video settings

Went in

Came out

Clip

Rendered by this tool from the product photo shown on the left.

If a product comes in six colors, shooting six photos and six videos is where budgets go. Photograph one colorway, describe the next, say sage green, matte black or coral, and the product is recolored with the material, shadows and reflections reworked to match.

Everything except the color stays put: shape, proportions, label text, logos, the background and the light. That makes the set consistent. Render each variant, then send them through the same video type with the same settings and you get a matching clip per colorway.

Describe the color precisely, including finish: 'gloss cherry red' behaves differently from 'matte brick red'. Each recolor is 4 credits on Standard. Before listing, check each variant against a real sample or swatch, because a rendered color is only as accurate as its description.

Credits