Which effect should I use?

Soft shadow for most products, hard shadow for a bold graphic look, floor reflection for glossy or premium items, floating for playful or tech products.

Does it work on a busy background?

It is designed for clean or plain backgrounds. On a cluttered scene, use Lifestyle Photo or Custom Scene Photo instead.

Will the shadow match the light?

It follows the light direction already in the photo. If the photo has no clear light direction, the shadow falls straight down.

Can I combine two effects?

Run the tool twice: add the reflection first, then a shadow on the result.

Can I try Shadows & Reflections for free?

A new account gets 4 free credits, enough for one Standard photo of your product. Clips start at 21 credits for a 3-second draft, and packs start at $4.99. No card is needed to sign up.

Photo editor

Shadows & Reflections

Gives a floating product a believable shadow or a glossy floor reflection.

Try it with free credits Pricing

4 free credits on sign-up, enough for one photo to animate later. Clips start at 21 credits.

1Upload a product photo on a clean background
2Choose the shadow or reflection
3Send it into a spin or studio video

Went in

Came out

Clip

Rendered by this tool from the product photo shown on the left.

A product cut out of its background and dropped onto a plain color looks pasted on, and in motion that flatness is even more obvious. A grounded shadow or a reflection tells the eye where the floor is, which makes a spin or a push-in feel like it was filmed rather than assembled.

Four effects are offered: a soft diffuse shadow, a crisp hard-light shadow, a glossy floor reflection that fades with distance, and a floating lift with a shadow underneath. Each is drawn from the product's own outline and the light already in the photo, and the rest of the image is left alone.

Pair it with Background Remover or a white-background photo, then send the result into 360° Product Spin or Studio Backdrop Video. A run costs 4 credits on Standard. Reflections suit glossy and premium items; soft shadows suit almost everything else.

Credits