Why not just crop the photo?

Cropping removes parts of the product or the scene. Reframing adds background instead, so nothing you photographed is lost.

Does the product get bigger or smaller?

Neither. It keeps its size and position; only the canvas around it grows.

Do video tools need this first?

No. Video types paint their own opening frame at the shape you choose. Reframe is for when you want to animate your own photo as is with Make clip.

What if the background is busy?

Plain and evenly lit backgrounds extend best. For a busy scene, check the edges of the result and rerun if a repeated object appears.

Can I try Reframe for Video for free?

A new account gets 4 free credits, enough for one Standard photo of your product. Clips start at 21 credits for a 3-second draft, and packs start at $4.99. No card is needed to sign up.

Photo editor

Reframe for Video

Extends a photo to 16:9 or 9:16 so it fills the video frame.

Try it with free credits Pricing

4 free credits on sign-up, enough for one photo to animate later. Clips start at 21 credits.

1Upload the photo
2Choose 16:9, 9:16 or another shape
3Send the reframed photo into a video

Went in

Came out

Clip

Rendered by this tool from the product photo shown on the left.

Product photos are usually square or 4:5, and video is 16:9 or 9:16. Cropping a square photo to a wide frame cuts off the top and bottom of the product; squeezing it in leaves black bars. Reframe extends the scene instead, painting more of the same background, surface and light around the edges.

Pick the shape first: 16:9 for landscape players and product pages, 9:16 for vertical feeds and stories. Other shapes are there for listing images. The product stays exactly where and how it was, and the new areas continue the original lighting so the seam is invisible.

Then send the reframed photo into Make clip or any video type, and the clip opens on a full frame with room for camera moves. A run costs 4 credits on Standard. For very wide or very tall shapes, start from a photo with some space around the product.

Credits